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RoadX Own the Road to Game Day Contest Rules (“Contest Rules”)

NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR ODDS OF WINNING.

THIS CONTEST IS OFFERED BY SAILUN TIRE AMERICAS INC. (THE “SPONSOR”), IS ONLY OPEN TO RESIDENTS OF CANADA AND THE UNITED STATES AND IS GOVERNED BY CANADIAN LAWS AND THE LAWS OF THE PROVINCE OF ONTARIO. SEE BELOW FOR FULL CONTEST DETAILS. PARTICIPATION IN THIS CONTEST CONSTITUTES FULL AND UNCONDITIONAL ACCEPTANCE OF, AND AGREEMENT TO BE LEGALLY BOUND BY, THESE CONTEST RULES (THE “CONTEST RULES”).

CONTEST PERIOD

This RoadX Own the Road to Game Day Contest (the “Contest”) begins on June 11, 2026 at 10:00 a.m. Eastern Time (“ET”) and ends on July 15, 2026 at 11:59 p.m. ET (the “Contest Period”), including bi-weekly prize draws. Entries received before or after the Contest Period are void. Sponsor’s computer is the official time-keeping device for the Contest.

ELIGIBILITY

The Contest is open to all legal residents of Canada and the United States, who as of the time of entry, have reached the age of majority in their province, territory or state of residence (an “Entrant”). In Canada, the age of majority is 19 in British Columbia, Nova Scotia, New Brunswick, Yukon, Nunavut, Newfoundland and Labrador, and Northwest Territories and 18 in Alberta, Manitoba, Ontario, Quebec, Saskatchewan, Prince Edward Island. In the United States the age of majority is 19 years old in Alabama and Nebraska and 18 years old in all other states. Employees, directors and officers of the Sponsor and its agents, affiliates, subsidiaries, advertising and promotion agencies and the immediate family members (defined as parents, children, siblings, spouse, and life partners), and/or those living in the same household, of each such person are not eligible to enter the Contest. Void where prohibited by law.

HOW TO ENTER

NO PURCHASE NECESSARY. Internet access and Instagram account required.

To obtain enter, the Entrant must have a valid Instagram profile. If the Entrant does not have a profile, the Entrant may register in accordance with the enrollment instructions for a free account (please note you must agree to Instagram’s Terms of Use at https://help.instagram.com/581066165581870 to register).

To enter the Contest and obtain one (1) entry (a “Regular Entry”), Entrants must, during the Contest Period:

  1. access the website at https://roadxtires.ca/contests/gameday2026 and follow the instructions to complete the Contest entry form, including providing their first name, last name, email, city and province/territory/state of residence, country, and Instagram handle; and
  2. follow, and stay following until four weeks after the Contest Period, the Sponsor on Instagram under the account @roadxtire (the “Account”).

Entrants may only use one (1) email address and one (1) Instagram account to enter the Contest. If it is discovered that an Entrant has attempted to use more than one (1) email address or Instagram account to enter the Contest; then (in the sole discretion of the Sponsor) the Entrant may be disqualified from the Contest and all of their entries may be voided.

Regular Entries will automatically be rejected if the entry form is not fully completed and submitted during the Contest Period.

To obtain one (1) additional entry (a “Bonus Entry”), Entrants must, during the Contest Period:

  1. Use the “Add Yours” template function on Instagram to create and post an Instagram story using the RoadX template that responds to the Sponsor’s question in its “Add Yours” prompt (the “Post”); and
  2. Tag the Sponsor’s Instagram account @roadxtire.

To be valid and count as a Bonus Entry, Posts must: (i) be made using the same Instagram account that the Entrant used to obtain their Regular Entry; (ii) not contain any name/image/likeness/voice of any third parties without their consent; (iii) not include any inaccurate tagging (e.g. tagging yourself in the photo if you are not in the photo); (iv) not infringe on the rights, including intellectual property rights, of any person; (v) not contain content created using generative artificial intelligence; (vi) not contain music; (vii) comply with the Instagram terms of service or terms of use and technical requirements; and (viii) be in compliance with these Contest Rules.

Regular Entries and Bonus Entries shall be deemed to be submitted by the authorized account holder of the Instagram account associated with the entry. The “authorized account holder” of an Instagram account is defined as the person who is assigned an account by Instagram. The Entrant selected as the Contest winner may be required to provide the Sponsor with proof (in a form acceptable to the Sponsor – including, without limitation, government issued photo identification) that such selected Entrant is the authorized account holder of the Instagram and/or email account associated with the winning entry. Normal Internet access and device usage charges imposed by your online service may apply. Use of any automated system to enter or otherwise participate in this Contest is prohibited and will automatically result in disqualification.

Limit: Each Entrant may submit a maximum of one (1) Regular Entry, and one (1) Bonus Entry.

PRIZES AND SELECTION OF WINNERS

There are two (2) Bi-Weekly Prizes and one (1) Grand Prize available, which are collectively referred to as the “Prizes”. The total estimated retail value of all Prizes is CAD $4,730. Winners are responsible for any and all applicable local, state/provincial/territorial, and federal taxes and fees.

Bi-Weekly Prizes

There are two (2) bi-weekly prizes available to be won during the Contest Period; one (1) Bi-Weekly Prize on each draw date described below (collectively, the “Bi-Weekly Prizes”). No Entrant may win more than one (1) Bi-Weekly Prize.

The first Bi-Weekly Prize consists of:

  1. a smart watch (approx. retail value CAD $ 500); and
  2. a one-year fitness subscription to a fitness app linked with the smart watch (approx. retail value CAD $80).

Total approximate retail value of the first Bi-Weekly Prize is: CAD $580.

The second Bi-Weekly Prize consists of:

  1. soccer-themed collectible building set (approx. retail value CAD $250);
  2. RoadX branded soccer ball (approx. retail value CAD $50); and
  3. earbuds (approx. retail value CAD $300).

Total approximate retail value of the second Bi-Weekly Prize is: CAD $600.

Bi-Weekly Prize Draw Schedule

The first Bi-Weekly Prize draw date is June 25, 2026 and the second Bi-Weekly Prize draw date is July 9, 2026.

On each of the Bi-Weekly Prize draw dates at 10:00 a.m. ET at [45 James St, St. Catharines, ON L2R 5B9], one (1) random draw will be conducted by the Sponsor to select an Entrant from all eligible entries received during the Contest Period up to the applicable draw date, excluding entries from any previous Bi-Weekly Prize draw winner, to be the potential Bi-Weekly Prize winner. Entries from the winner of the first Bi-Weekly Prize are not included in the draw for the second Bi-Weekly Prize.

The odds of being selected as a potential winner of any Bi-Weekly Prize depends on the total number of eligible entries received during the Contest Period up to the date of the applicable draw date.

Grand Prize

There will be one (1) grand prize available to be won at the end of the Contest Period (the “Grand Prize”).

The Grand Prize consists of:

  1. a 65” smart television (approx. retail value CAD $2,000);
  2. a custom soccer jersey for a soccer team of the winner’s choosing with the winner’s name on the back (approx. retail value CAD $250);
  3. a set of four (4) RXMotion 4S1 passenger vehicle tires (approx. retail value CAD $1,000 depending on size of tires selected); and
  4. a gift card for gas in the amount of CAD $300.

Total approximate retail value of the Grand Prize is: CAD $3,550.

Grand Prize Draw Schedule

On or about July 22, 2026 at 10:00 a.m. ET at [45 James St, St. Catharines, ON L2R 5B9], one (1) random draw will be conducted by the Sponsor to select an Entrant from all eligible entries received during the Contest Period, excluding the winners from the previous Bi-Weekly Prize draws, to be the potential Grand Prize Winner. Entries from winners of the Bi-Weekly Prizes are not included in the draw for the Grand Prize.

The odds of being selected as a potential winner of the Grand Prize depends on the total number of eligible entries received during the Contest Period.

Prize Terms and Conditions

The following terms and conditions apply to all Prizes:

  1. Prizes are provided "as is" and without any warranty of any kind beyond the customary representations provided when sold at retail. Prizes must be accepted as awarded and are non-transferrable. No cash redemption or Prize substitution allowed by winner. Sponsor reserves the right to substitute a Prize of equal or greater value if an advertised Prize becomes unavailable. Winners are not entitled to the monetary difference between actual Prize value and stated approximate retail value, if any.
  2. Each Prize may be claimed by winner at the Sponsor’s warehouse or at a local dealer, subject to the location of winner. Sponsor may, in its sole discretion, deliver Prizes to any winner whose home address is not within [40KM/24.85 MI] of a warehouse or dealer.
  3. Winners will be responsible for any expense not explicitly included in the Prizes, including tire installation. Costs and arrangements for tire installation are the responsibility of the Grand Prize winner.
  4. Prizes will be awarded to verified winners only. Sponsor will not replace any lost or Prize.
  5. Gift cards are subject to additional terms and conditions printed on the card and/or imposed by the supplier.
  6. Limit of one (1) Prize per winner.

PRIZE AWARDS

Each selected Entrant as a potential winner will be notified of their selection via direct message on Instagram to the Instagram account used for their Entry. The notification will include information on how to fully comply with these Contest Rules in order to be declared a winner.

Proof of identification must be provided.

In the event a selected Entrant does not respond to the Sponsor within five (5) days of the Sponsor’s initial attempt to contact the Entrant, the Entrant will be disqualified and an alternate Entrant will be selected. The Sponsor is not responsible for the failure for any reason whatsoever of a selected Entrant to receive notification or for the Sponsor’s failure to receive a selected Entrant’s response.

Canadian residents only: Before being declared a winner, the Entrant will be required to correctly answer, without assistance of any kind, whether mechanical or otherwise, a time-limited mathematical skill-testing question to be administered during a pre-arranged telephone call or by e-mail.

By accepting a Prize, the Entrant agrees (a) that they have received, read and complied with, and confirmed that they are eligible in accordance with, these Contest Rules; (b) that the Prize must be accepted as awarded and is not transferable, assignable or convertible to cash; (c) that they accept the Prize as offered; (d) that, in consideration for the Prize, they release and forever discharge the Sponsor and each of its agents, employees, directors, successors, and assigns (collectively, the “Released Parties”), as well as Meta and Instagram, from any and all claims, actions, costs, liabilities or damages which may arise directly or indirectly in connection with the Contest, the Entrant’s participation therein and/or their use or receipt of the Prize; (e) to assume all responsibility and liability relating the Entrant’s participation in the Contest, including the Entrant’s Post, and the use and receipt of the Prize, for any loss, injury, accident, misfortune or damage which results from any negligent and/or including but not limited to installation of the tires, and to indemnify the Sponsor willful misconduct in connection with the Contest, the Entrant’s Post or the use and/or receipt of the Prize; (f) to allow the Sponsor to use the Entrant’s name, voice, photograph, likeness and statements in any advertising or publicity carried out by or on behalf of Sponsor (where lawful) about the Contest in any manner whatsoever and in any medium, including print, broadcast or the internet, without further notice or compensation; and (g) to sign release and declaration documentation confirming the foregoing if requested by the Sponsor in its discretion.

Under no circumstances will the Sponsor be responsible for awarding more than the number of Prizes expressly contemplated in these Contest Rules.

GENERAL

The decisions of the Sponsor with respect to all aspects of this Contest are final and binding on all Entrants without right of appeal.

The Sponsor reserves the right to cancel, suspend, withdraw or amend this Contest in any way, without prior notice or obligation, in the event of an error, technical problem, computer virus, bugs, tampering, unauthorized intervention, fraud, impersonation, technical failure or any other cause beyond the reasonable control of the Sponsor that interferes with the proper conduct of this Contest as contemplated by these Contest Rules. Entries that are late, inaccessible, unviewable, contain false information, are damaged, misdirected, corrupted, mutilated, garbled or incomplete, altered or otherwise irregular or that do not conform with or satisfy any or all of the conditions these Contest Rules will be judged void. At the sole discretion of the Sponsor, use of any automated, script, macro or robotic program, fake accounts, or use of multiple Instagram accounts by the same person may result in disqualification of entries, at the sole discretion of the Sponsor. Any attempt to deliberately undermine the legitimate operation of this Contest is a violation of criminal and civil laws and should such an attempt be made, the Sponsor reserves the right to seek remedies and damages to the fullest extent permitted by law, including criminal prosecution.

Without limitation, the Sponsor will not be liable for any failure of its website or any Instagram account during the Contest; for a technical malfunction or other problems relating to the telephone network or lines, computer or device on-line systems, servers, access providers, computer or device equipment or software; for the failure of any Entrant Post to be seen or otherwise accessed by the Sponsor for any reason including, but not limited to, technical problems or traffic congestion on the Internet or on any platform, Instagram account settings, or any combination of the above. Further, the Sponsor will not be liable for any injury or damage to an Entrant’s or any other person’s computer or device related to or resulting from participating, or downloading any material, in the Contest.

Instagram

By entering the Contest, the Entrant agrees that:

  1. the Entrant releases the Released Parties, Meta and Instagram and forever discharges the Released Parties, Meta and Instagram from any and all claims, actions, costs, liabilities or damages which may arise directly or indirectly in connection with the Contest, the Entrant’s participation therein and/or their use or receipt of the Prize;
  2. in connection with any aspects of the Post that are added by the Entrant:
    1. the Entrant has all necessary licenses, consents and rights in and to the Post to enter the Post in the Contest;
    2. the Entrant’s Post does not violate any law, statute, ordinance, or regulation;
    3. the Entrant’s Post does not contain any reference to or name, image, voice, likeness of any third parties, unless consent has been obtained from all such individuals;
    4. the Entrant’s Post will not give rise to any claims of infringement, invasion of privacy or publicity, or infringe on any rights and/or interest of any third party, or give rise to any claims for payment whatsoever; and
    5. the Entrant’s Post is not defamatory, trade libelous, pornographic or obscene, and further that it will not contain, depict, include, discuss or involve, without limitation, any of the following:
      • Nudity;
      • Sexual activity;
      • rude, vulgar or offensive language and/or symbols;
      • Derogatory characterizations of any ethnic, racial, sexual or religious groups;
      • Content that endorses, condones or discusses any illegal, inappropriate or risky activity, behaviour or conduct;
      • Personal information of individuals, including without limitation, images, names and addresses (physical or e-mail), except as permitted by these Contest Rules;
      • Conduct or other activities in violation of these Contest Rules;
      • Commercial messages, comparisons or solicitations for products or services;
      • Any identifiable third party products and/or trade-marks, brands or logos, except as permitted by these Contest Rules;
      • URLS or links to any websites; and
      • Any other content that is or could be considered inappropriate, unsuitable or offensive, all as determined by the Sponsor and/or the contest judges in their sole discretion.

By submitting a Post, the Entrant agrees that the Post complies with all conditions in these Contest Rules. The Sponsor and those associated with it will bear no legal liability, expressed or implied, regarding the use of the Post by the Sponsor and the Sponsor shall be held harmless by an Entrant in the event it is subsequently discovered that the Entrant has departed from or not fully complied with any of the Contest Rules.

By entering the Contest and submitting a Post, each Entrant: (i) grants to the Sponsor (where lawful), in perpetuity, a non-exclusive license to publish, display, reproduce, modify, edit or otherwise use the Post, in whole or in part, for advertising or promoting the Contest or for any other reason; (ii) waives all moral rights in and to the Post in favor of the Sponsor; and (iii) agrees to release and hold harmless the Released Parties, Meta and Instagram from and against any and all claims based on publicity rights, defamation, invasion of privacy, copyright infringement, trademark infringement or any other intellectual property related cause of action that relate in any way to the Post. For greater certainty and the avoidance of any doubt, the Sponsor reserves the right, in its sole and absolute discretion and at any time, to modify, edit or disqualify any Post if a complaint is received with respect to the Post, or for any other reason. If the Sponsor determines, in its sole and absolute discretion, that any Post does not comply with any or all of these Contest Rules for any reason at any time, then the Sponsor reserves the right, in its sole and absolute discretion, to disqualify the Post and/or the associated Entrant. The Sponsor reserves the right to request from the Instagram platform that the Post be removed if it does not comply with these Contest Rules.

Indemnification by Entrant

By entering the Contest, Entrant releases and holds the Sponsor harmless from any and all liability for any injuries, loss or damage of any kind to the Entrant or any other person, including personal injury, death, or property damage, resulting in whole or in part, directly or indirectly, from acceptance, possession, use or misuse of any Prize, any breach of these Contest Rules, participation in the Contest, or participation in any Prize-related activity. The Entrant agrees to fully indemnify the Sponsor from any and all claims by third parties relating to Entrant’s participation in the Contest, without limitation.

Privacy/Use of Personal Information

By entering this Contest, each Entrant expressly consents to the Sponsor, its agents, representatives, and service providers storing, sharing and using the personal information submitted in their communications with the Sponsor on Instagram only for the purpose of administering the Contest and in accordance with Sponsor’s Privacy Policy (available at: https://roadxtireusa.com/en-us/privacy-policy/ and https://roadxtires.ca/en-ca/privacy-policy/) unless the Entrant otherwise agrees to receive further communications from the Sponsor. The Entrant’s use of Instagram is subject to Instagram’s privacy policy, as applicable. The Contest is in no way sponsored, endorsed, or administered by, or associated with Meta or Instagram. Any questions or comments regarding the Contest should be directed to the Sponsor.

Language Discrepancy

In the event of any discrepancy or inconsistency between the terms and conditions of these Contest Rules and disclosures or other statements contained in any Contest related materials, including but not limited to point of sale, television, print or online advertising, the terms and conditions of these Contest Rules shall prevail, govern, and control.

Intellectual Property

All intellectual property, including but not limited to trademarks, trade names, logos, designs, promotional materials, web pages, source codes, drawings, illustrations, slogans and representations associated with Sponsor and/or the Contest, are owned by the Sponsor and/or its affiliates. All rights are reserved. Unauthorized copying or use of any copyrighted material or intellectual property without the express written consent of its owner is strictly prohibited.

Law

By entering the Contest, the Entrant agrees to abide by these Contest Rules and by the interpretation of these Contest Rules by the Sponsor. This Contest is subject to all applicable federal, municipal and provincial/territorial/state laws. Void where prohibited. All issues and questions concerning the construction, validity, interpretation and enforceability of these Contest Rules or the rights and obligations as between the Entrant and the Sponsor in connection with the Contest shall be governed by and construed in accordance with the laws of the Province of Ontario, including procedural provisions without giving effect to any choice of law or conflict of law rules or provisions that would cause the application of any other jurisdiction’s laws. The invalidity or unenforceability of any provision of these Contest Rules shall not affect the validity or enforceability of any other provision. If any provision of these Contest Rules is determined to be invalid or otherwise unenforceable, then these Contest Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein.

UNITED STATES RESIDENTS ONLY:

Disputes

EACH ENTRANT AGREES THAT: (1) ANY AND ALL DISPUTES, CLAIMS, AND CAUSES OF ACTION ARISING OUT OF OR IN CONNECTION WITH THIS CONTEST, OR ANY PRIZES AWARDED, SHALL BE RESOLVED INDIVIDUALLY, WITHOUT RESORTING TO ANY FORM OF CLASS ACTION, PURSUANT TO ARBITRATION CONDUCTED UNDER THE CONSUMER ARBITRATION RULES OF THE AMERICAN ARBITRATION ASSOCIATION, TO TAKE PLACE IN WILMINGTON, DELAWARE; (2) ANY AND ALL CLAIMS, JUDGMENTS AND AWARDS SHALL BE LIMITED TO ACTUAL OUT-OF-POCKET COSTS INCURRED, INCLUDING COSTS ASSOCIATED WITH ENTERING THIS CONTEST, BUT IN NO EVENT ATTORNEYS' FEES; AND (3) UNDER NO CIRCUMSTANCES WILL ENTRANT BE PERMITTED TO OBTAIN AWARDS FOR, AND ENTRANT HEREBY WAIVES ALL RIGHTS TO CLAIM, PUNITIVE, INCIDENTAL, AND CONSEQUENTIAL DAMAGES, AND ANY OTHER DAMAGES, OTHER THAN FOR ACTUAL OUT-OF-POCKET EXPENSES, AND ANY AND ALL RIGHTS TO HAVE DAMAGES MULTIPLIED OR OTHERWISE INCREASED.

Contest Results and Official Rules

To obtain the identity of the Winners and/or a copy of these Official Rules, contact [Marketing Team] at info@sailuntires.com.