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Promotional RoadX contest graphic featuring a giant tire in a parking lot under a bright blue sky with clouds. A winding road emerges from the tire and loops through various prize icons, including a television showing a soccer match, a set of tires, a red car, a gas gift card, and a sports jersey. At the center is the contest logo reading “Own the Road to Game Day,” with soccer-themed graphics and cheering fans inside the tire. The design uses a race-track motif to connect the prizes and reinforce the road-trip theme. Promotional RoadX contest graphic featuring a giant tire in a parking lot under a bright blue sky with clouds. A winding road emerges from the tire and loops through various prize icons, including a television showing a soccer match, a set of tires, a red car, a gas gift card, and a sports jersey. At the center is the contest logo reading “Own the Road to Game Day,” with soccer-themed graphics and cheering fans inside the tire. The design uses a race-track motif to connect the prizes and reinforce the road-trip theme. Curving roadway graphic on a light gray background featuring RoadX-branded soccer balls positioned along the road. The road bends from the upper right corner downward in a sweeping curve, creating a dynamic path element suitable as a decorative border or visual divider. The design includes realistic asphalt texture, lane markings, and subtle shadows for depth.

RoadX: Own the Road to Game Day The Global Game is here, and we want to know where your tires are taking you to watch.

RoadX Own the Road to Game Day!

Tell us your team, pick your RoadX performance trait, and enter for your chance to score the Grand Prize or bi-weekly prize draws along the way. Whether you’re watching from home, the cottage, the patio, or a friend’s place, RoadX is built for the drive to game day.

Your team doesn’t need to win for you to.

Contest runs June 11 – July 15.

Enter Now

Grand Prize

What you can score

Soccer-themed prize board displayed on a green football pitch background. Four contest prizes are arranged across the field: a 65-inch smart TV showing a soccer match, a custom red soccer jersey with the number 10, a set of RoadX RXMotion 4S1 tires, and a $250 gas card. The layout resembles collectible game pieces placed on a soccer field, with bold labels identifying each prize.

65-inch Smart TV prize

Custom soccer jersey prize

RoadX RXMotion 4S1 tires prize

$250 gas card prize

More chances to win along the way

  1. Bi-weekly Prize Pack 1

    Prize pack graphic displayed on a soccer field background featuring two fitness-themed rewards: an Apple Watch Series 10 with a black sport band and a one-year Apple Fitness+ subscription card. The prizes are positioned on opposite sides of a green soccer pitch and labeled beneath each item. The design resembles collectible game pieces placed on a football field.

    Apple Watch Series 10 prize

    One-year Apple Fitness Plus subscription prize

  2. Bi-weekly Prize Pack 2

    Soccer-themed prize board displayed on a green football pitch background featuring three rewards: a LEGO World Cup trophy building set, a RoadX-branded soccer ball, and a pair of Beats workout earbuds with charging case. The prizes are arranged across the field with labels beneath each item, resembling collectible game pieces placed on a soccer field.

    LEGO World Cup trophy building set prize

    RoadX soccer ball prize

    Beats workout earbuds prize

Contest Ends

T - Minus

How to Enter

Step 1: Make your picks

Step 3: Complete your Instagram Entry

To complete your entry, head to the official contest post on Instagram and:

  1. Follow @roadxtire
  2. Like the contest post
  3. Comment where you’re taking your tires to watch the big games

Bonus Entry:

Want another shot? Fill out our custom Add Yours template, post it to your Story, and tag @roadxtire for a bonus entry. You can find the template in our pinned Highlights on our profile.

Follow @roadxtire on Instagram

Find your Road to game day setup

Every game-day drive has its own conditions. Explore the featured RoadX tires built for speed, control, endurance, and all-weather performance.

  • RXMotion UHP AS HPX01

    Ultra-High Performance All-Season

    • Wet Performance: 10
    • Dry Performance: 9
    • Ride Comfort: 9
    • Quietness: 9
    • Tread Life: 8
    RXMotion UHP AS HPX01

    Learn more →

  • RXMotion MX440

    All-Season Touring

    • Wet Performance: 8
    • Dry Performance: 8
    • Ride Comfort: 9
    • Quietness: 8
    • Tread Life: 9
    RXMotion MX440

    Learn more →

  • RXQuest AT QX12

    Premium All-Terrain

    • Wet Performance: 9
    • Dry Performance: 8
    • Ride Comfort: 8
    • Quietness: 7
    • Tread Life: 9
    RXQuest AT QX12

    Learn more →

  • RXMotion 4S1

    All-Weather

    • Wet Performance: 9
    • Dry Performance: 9
    • Ride Comfort: 8
    • Quietness: 8
    • Tread Life: 9
    RXMotion 4S1

    Learn more →

ROADX OWN THE ROAD TO GAME DAY CONTEST MINI RULES

*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT IMPROVE YOUR ODDS OF WINNING.

Open June 11, 2026 at 10:00am ET to July 15, 2026 at 11:59pm ET to legal residents of Canada and the United States who have reached the age of majority in their province, territory, or state of residence at time of entry. Two (2) bi-weekly prizes and one (1) grand prize available to be won. Bi-weekly prize draws are on June 25, 2026 and July 9, 2026. Grand prize draw is on July 22, 2026. First bi-weekly prize consists of: (a) a smart watch and (b) a one-year fitness subscription to a fitness app linked with the smart watch (total approx. value CAD $580). Second bi-weekly prize consists of: (a) soccer-themed collectible building set, (b) RoadX branded soccer ball, and (c) earbuds (total approx. value CAD $600). Grand prize consists of: (a) a 65” smart television, (b) a custom soccer jersey for a soccer team of the winner’s choosing with the winner’s name on the back, (c) a set of four (4) RXMotion 4S1 passenger vehicle tires, and (d) a gift card for gas (total approx. value CAD $3,550). Odds of winning prize depend on number of eligible entries received. Entries from winners of earlier draws are not included in subsequent draws. To enter, complete the entry form at https://roadxtires.ca/contests/gameday2026 and follow, and remain following until four weeks after the Contest ends, the Sponsor’s Instagram account, @roadxtire . Bonus entry method available using Instagram’s “Add Yours” function. Limit one (1) regular entry and one (1) bonus entry per person. Internet access and Instagram account required. Math skill test required for Canadian residents.

Full Contest Details